The internet, particularly social media has revolutionized the communication process even in the office setup. There is a close relationship between the social media and internal communications. Depending on how it is used, the relationship can either have a positive effect or a negative one.
A survey of the employees in many organizations today would definitely reveal that most if not all of them are active users of sites such as Facebook and twitter. Many of them use these sites for personal communication with their friends and family. This does not add much value to the organization. Many at times they will be on these sites during working hours.
Bloggers are not left out either. Blogs are slowly replacing many other traditional means of communicating. Again the temptation to blog during office hours is ever present. The power of the blog in bringing people together to discuss issues can be harnessed to have a positive impact on the internal communications in the organizations.
Blogs, Facebook, twitter and other internet forums are just but a few examples. Now, if an organization could create a platform where the employees can communicate through these networks and blogs, there is bound to be a marked improvement in the organizations communication process.
Critics will want to know how the impact will be positive. Among the reasons for its positive impact would be that it would create a much more interesting means of communication compared to others such as internal memos and notices. Through these technologies employees can send messages more conveniently, without necessarily having to move out of their offices.
In order to make this a reality, checks and balances have to be put in place by the employers to avoid a negative outcome from the relationship between social media and internal communications. As a result, employees should also be careful when using these networks.
A survey of the employees in many organizations today would definitely reveal that most if not all of them are active users of sites such as Facebook and twitter. Many of them use these sites for personal communication with their friends and family. This does not add much value to the organization. Many at times they will be on these sites during working hours.
Bloggers are not left out either. Blogs are slowly replacing many other traditional means of communicating. Again the temptation to blog during office hours is ever present. The power of the blog in bringing people together to discuss issues can be harnessed to have a positive impact on the internal communications in the organizations.
Blogs, Facebook, twitter and other internet forums are just but a few examples. Now, if an organization could create a platform where the employees can communicate through these networks and blogs, there is bound to be a marked improvement in the organizations communication process.
Critics will want to know how the impact will be positive. Among the reasons for its positive impact would be that it would create a much more interesting means of communication compared to others such as internal memos and notices. Through these technologies employees can send messages more conveniently, without necessarily having to move out of their offices.
In order to make this a reality, checks and balances have to be put in place by the employers to avoid a negative outcome from the relationship between social media and internal communications. As a result, employees should also be careful when using these networks.
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